Referat About Smoking
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 About smoking
At British American Tobacco, we have long accepted that smoking is
risky. Our business is not about persuading people to smoke; it is
about offering quality brands to adults who have already taken the
decision to smoke. We strongly believe that smoking should only be for
adults who are aware of the risks.
In a nutshell, our view on smoking is this:
British American Tobacco companies produce fine quality products that
provide pleasure to many millions of adult smokers around the world.ÂÂ
Along with the pleasures of cigarette smoking come real risks of serious
diseases. We also recognise that, for many people, smoking is
difficult to quit.
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Smoking is a cause of various serious and fatal diseases such as lung
cancer, respiratory disease and heart disease. The risks associated
with smoking are primarily defined by epidemiological (population
statistical) studies that show that groups of lifetime smokers have far
higher incidence of certain diseases than comparable groups of
non-smokers. These risks tend to be greater in groups that start
smoking younger, smoke for longer, and smoke more cigarettes per day.ÂÂ
The statistics, however, do not tell us whether a particular individual
smoker will avoid an associated disease by smoking less. and all smoking
behaviours are associated with significantly increased health risks.
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Studies also show that the only way to avoid smoking-related risks is
not to smoke in the first place, and the best way to reduce the risks is
to quit.
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There is more about the health risks in Health risks of smoking. Click
on the drop-down navigation bar.
Can people quit smoking?
Smoking can be hard to quit. However, we believe it is important that
smokers who decide to quit realise they can, provided they have the
motivation to quit and the belief that they can. ÂÂ
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Many smokers are said to be dependent on cigarettes because they know
the real risks of disease involved but still smoke frequently and find
it very difficult to quit.
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It has been known for centuries that smoking is difficult to quit.ÂÂ
Under international definitions for determining whether people are
dependent on smoking, including those from the World Health
Organisation, many smokers would be classified as being dependent.
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However, millions of smokers have quit without any medical help, and
millions have modified how often, where and when they smoke in the light
of differing social norms. In some countries, such as the UK, there
are now as many ex-smokers as smokers.
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While smoking is commonly understood to be addictive, we believe it is
important that smokers who decide to quit realise they can, provided
they have the motivation to quit and the belief that they can. We
believe that if you want to quit, you should.
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Various ways have been suggested to help people quit, including using
‘nicotine replacement therapy’ (patches and gums).  While all
these forms of assistance may be beneficial, the most important factors
in successfully quitting are having the motivation to quit and the
self-belief that you can do so.
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Health risks of smoking
Along with the pleasures of smoking there are real risks of serious
diseases such as lung cancer, respiratory disease and heart disease, and
for many people, smoking is difficult to quit.
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Smoking is a cause of various serious and fatal diseases, including lung
cancer, emphysema, chronic bronchitis and heart diseases.ÂÂ
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Studies
The health risks of smoking are derived from epidemiology.ÂÂ
Epidemiology is a statistically based science, dealing with risks among
large groups of people, rather than with individuals. Through
questionnaires and observations of people, epidemiological studies can
identify the incidence of disease in a given group, such as smokers, and
compare it with the incidence in another group, such as non-smokers.
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Over many years, epidemiological studies have consistently reported a
much higher incidence of certain diseases among smokers compared with
non-smokers. The studies also report that the risks are reduced after
quitting and that quitting earlier has by far the best effect on
reducing risks.ÂÂ
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Traditionally, epidemiology has been used to identify associations that
point to possible causes of a disease, providing direction for thorough
laboratory investigations. With smoking, the many laboratory
investigations over the years have proved more problematic, and science
has not to date been able to identify biological mechanisms which can
explain with certainty the statistical findings linking smoking and
certain diseases, nor has science been able to clarify the role of
particular smoke constituents in these disease processes.
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This means that science is still to determine which smokers will get a
smoking related disease and which will not. Nor can science tell
whether any individual became ill solely because they smoked. This is,
in part, because all the diseases that have been associated with smoking
also occur in life-long non-smokers.
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We do not point out these scientific limitations to cast doubt that
smoking is a cause of serious disease. An important point is that the
lack of complete understanding about the biological aspects of the
disease mechanisms, and the role of particular smoke constituents,
creates uncertainty for efforts to design less harmful cigarettes. Our
own work for many years has included, and still includes, research into
less harmful cigarettes. We remain committed to this work, although
the scientific uncertainties make it a major challenge.
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 Environmental tobacco smoke
The World Health Organisation and various other public health bodies
have reported that exposure to environmental tobacco smoke (ETS),
sometimes called passive smoking , is a cause of various diseases.ÂÂ
The risks they report are far lower than those associated with active
smoking, but are said to be large enough to make public smoking an
important public health issue.
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Our view of the science is that ETS exposure is associated with various
short term health impacts, such as exacerbating symptoms in asthmatics
and respiratory illnesses in children. The science on ETS and chronic
diseases, such as lung cancer and heart disease, is in our view not
definitive and at most suggests that if there is a risk from ETS
exposure, it is too small to measure with any certainty.
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So while we understand and support measures to reduce involuntary
exposure to ETS, we do not believe that blanket bans on public and
workplace smoking are fair or necessary, as there are more practical
solutions based on air quality standards.
What is ETS?
Technically, it is an aged , diluted mixture of sidestream smoke (from
smouldering cigarettes) and exhaled mainstream smoke (from smokers
puffing).
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Major studies
Lung cancer: Most studies looking at whether ETS increases the risk of
lung cancer have compared non-smoking women married to smokers with
non-smoking women married to non-smokers. The majority of such studies
have reported small increases in risk, though most have not been
statistically significant. One of the largest studies on ETS and lung
cancer, undertaken by the World Health Organisation (WHO), found small
increases in lung cancer risk that were typically not statistically
significant for growing up, living, working, travelling or socialising
with a smoker.
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Heart disease: The most substantial sources of data on ETS and heart
disease are two huge databases of the American Cancer Society s Cancer
Prevention Study, and the database of the US National Mortality
Followback Survey. Although other studies have reported small
increases in risk, analyses of the major US research databases have
reported no overall association between ETS and heart disease.
Respiratory disease: Epidemiological studies on ETS and respiratory
disease in adults, taken overall, do not show an increase in risk.ÂÂ
Clinical studies with adults suffering, for example, from asthma have
had difficulty in prompting a measurable response, though clearly some
asthmatics do have adverse reactions to smoky environments.
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Quite a large number of studies report a statistically significant
increase in respiratory symptoms in pre-school children exposed to ETS
at home. Other studies have suggested a relationship between parental
smoking and sudden infant death syndrome. Whether or not passive
smoking plays a causal role in this, we believe it makes sense not to
smoke around infants and young children. We also believe smokers
should be considerate towards people who suffer from respiratory
problems such as asthma, and who may regard themselves as particularly
sensitive to ETS.
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There is more about associations between actual smoking and diseases
mentioned here in The primary health issues.
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There is more about the practical solutions that we believe show the way
forward in Regulation: Public place smoking restrictions.
About smokeless snus and health
We are trialling smokeless Swedish-style snus in two test markets in
South Africa and Sweden because some research has indicated that it is
much less harmful than cigarettes. The move is in line with our
continuing efforts in harm reduction and a response to those public
health stakeholders who told us they believe that snus, properly
regulated, can contribute to reducing the health impact of tobacco use.
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What is snus?
Snus is not smoked. It is finely-ground moist tobacco that comes
either loose or in tiny sachets – a bit like miniscule tea-bags –
that are placed under the upper lip and typically held in the mouth for
about 30 minutes before being discarded. The snus we are trialling is
the sachet-type. Snus has a long history in Sweden and amongst Swedish
men is now more popular than smoking.
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Smokeless does not mean harmless and the best way to avoid the risks
associated with consuming tobacco is not to consume it at all.ÂÂ
However, there are indications that the use of snus in Sweden has had a
positive effect on lessening the impact of smoking on public health.
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Sweden has the highest consumption of smokeless tobacco per capita in
the world and it has been found there that as snus use has increased,
cigarette consumption has fallen. More than 25 per cent of men in
Sweden use snus regularly, while fewer than 15 per cent smoke.ÂÂ
Long-term studies have shown that Swedish men now have among the lowest
lung cancer rates in the world.
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In manufacturing snus, it is heated in a process similar to
pasteurisation. This reduces the formation of nitrosamines, which are
chemicals that are potentially carcinogenic and have historically been
found at relatively high levels in other forms of oral tobacco, such as
some types of chewing tobacco. In 2004, the Swedish National Food
Administration Service reported research showing that nitrosamines in
Swedish snus had fallen by around 85% over 20 years.
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What health studies show
Some independent researchers say that low-nitrosamine Swedish snus is
much safer than smoking.
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Studies of snus use in Sweden suggest it leads to no increase in risk
for lung cancer and chronic obstructive pulmonary disease, two diseases
strongly associated with cigarette smoking. This is not surprising, as
consuming snus does not involve inhaling smoke.
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While research on various other forms of smokeless tobacco has found
associations with oral cancer, research to date on snus in Sweden
suggests no increase in risk overall.
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Research on snus and heart disease is less clear, though any risks
associated with snus use again seem lower than the risks associated with
cigarette smoking.
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Snus releases about the same amount of nicotine a smoker would get from
a cigarette, so it is assumed that some snus users would be defined as
being dependent. However, it’s the smoke generated from burning
tobacco that presents the serious risk to health for smokers. Nicotine
is a stimulant, like caffeine, that can cause dependency and has effects
on blood pressure. Not enough science exists to compare difficulty in
quitting for cigarette smokers and people who use snus.
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