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The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business. Founded in 1886, Coca-Cola Company is the world s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. Coca-Cola corporate headquarters are in Atlanta, with local operations in nearly 200 countries around the world. Although Coca-Cola® was first created in the United States, it quickly became popular wherever it went. Coca-Cola’s first international bottling plants opened in 1906 in Canada, Cuba and Panama, soon followed by many more. Today, Coca-Cola produce more than 230 brands in nearly 200 countries. More than 70 percent of Coca-Cola income comes from outside the U.S., but the real reason Coca-Cola are a truly global company is that our products meet the varied taste preferences of consumers everywhere. This company brings refreshment to people in nearly 200 countries. Here are brief descriptions of Coca-Cola’s business in some of those countries -- information about it’s local history, brands, bottling operations, community involvement, and other initiatives. Come explore some of the countries where Coca-Cola beverages are enjoyed. FANTA Adapts Proven Approaches to Improve Food Security and Nutrition of Women and Children The FANTA project adapts proven processes and technologies to enhance the overall effectiveness of health, nutrition, and food security programs. By targeting women prior to pregnancy and children experiencing mild and moderate malnutrition, FANta fills a technical void which will contribute to improved child survival and healthier, better nourished mothers. FANTA Supports USAID Strategic Planning and Program Analyses As a key technical resource for USAID’s expanding food security and nutrition portfolio, FANTA: integrates nutrition concerns into strategic planning processes provides sound analyses for food security and nutrition policy development, and advances food security and nutrition knowledge through state-of-the-art technical assistance and information products. FANTA Improves Program Quality and Impact FANTA improves the quality and nutritional impact of food security programs by targeting USAID’s largest nutrition and food security program —the development and emergency Title II food aid portfolio managed by the Office of Food for Peace (BHR/FFP). The project: guides investment selection participates in program design and strategic planning promotes integration of food security and nutrition within programs and across strategic frameworks, and provides “one-stop shopping” for technical services. FANTA Delivers Cost-Effective and Demand-Driven Assistance FANTA delivers cost-effective and practical solutions to its partners. The project’s effective design and management structure allows timely response to demand-driven assistance requests from: USAID private voluntary organizations (PVOs) USAID Operating Units host country governments, and local non-governmental organizations (NGOs). To maximize program impact among partner institutions, FANTA works collaboratively with other donors and technical groups to obtain sustainable results and facilitates: technical exchange joint programming of activities increased investment in food security and nutrition, and dissemination of best practices. FANTA Supports Integrated Food Security and Nutrition Programs The FANTA team supports programs with a nutrition component and those that incorporate the life cycle approach, which addresses mild and moderate malnutrition in children and optimal nutrition in girls and women. The project also assists with: interventions that increase household income to improve access to food (e.g., agricultural productivity and micro-enterprise credit programs) interventions that complement infant feeding, including breastfeeding, and micronutrient interventions. Special Studies Expand Food Security and Nutrition Approach FANTA carries out studies to refine and expand the food security and nutrition approach. The project identifies indicators and measurement techniques, develops and tests innovative interventions, and provides guidance on measuring the impact of food security and nutrition programming. FANTA Partnerships Food Aid Management (FAM), a consortium of Title II PVOs, assists the project in assuring a strong partnership with PVOs. FAM has signed a Memorandum of Understanding with the FANTA team for collaboration on activity implementation and facilitates a consultative process with PVOs to identify priority technical needs. FANTA subcontractors Cornell University and Tufts University, two centers of excellence in food security and nutrition, focus on select policy and technical areas, operations research, and meta analyses. A roster of consultants with multi-sectoral backgrounds complements the FANTA team with the depth of expertise needed to support a worldwide project operating in a variety of languages, cultures, and institutional contexts. Getting Technical Assistance and Information from FANTA As a USAID-funded project, FANTA provides technical assistance to USAID Missions, host governments in countries with USAID representation, PVOs, and local non-governmental organizations. April 12, 2002 edition Later this month, as Spring heats up, the icy, irreverent icon responsible for making Nestea cool with teens will begin pitching a new image for Nestea Cool® and the brand s first lemonade tea. The pitchman for this new, sweet taste is a hip snowman that melts to the bone in hot situations and is restored only by a swig of Cool. The job of the snowman that will be seen guzzling Nestea Cool will be to give a cold drink new life in a very hot market in the United States. The snowman will get help in a national marketing campaign that kicks off this month from three of America s hottest new Olympic stars - Ross Powers, Danny Kass and J.J. Thomas. Nestea hopes the snowboarders will inspire teens and young adults to drink Cool and boost the drink s sales to new heights. In addition to the sponsorship of the Olympic snowboarders and introduction of the new lemonade-flavored ice tea, the campaign will be supported by in-theater and national sampling programs, and an under-the-cap promotion. Positioned by our company s Beverage Partners Worldwide joint venture as a soft drink that just happens to be a cold tea, Nestea Cool s cold, refreshing taste is designed to appeal to consumers aged 12 to 24. Nestea Cool aims to grab a bigger share of those who like their cold drinks sweet, but not carbonated. In 2000, consumers bought 1.3 billion cases (with 16 drinks per case) of tea bags and ready-to-drink teas. Behind that growth: Consumers turning to noncarbonated fruit and tea drink seen as healthy. Nestea s new lemonade tea - a beverage that is 50 percent lemonade and 50 percent tea - has a very different taste than Nestea s lemon tea, which is 99 percent tea with a pinch of lemon. Both the new packaging and lemonade iced tea will hit store shelves in mid-April. 쥁