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Brazil: National Context
Geography
Brazil occupies almost one-half of the entire South America continent,
and is the fifth largest country in the world. It borders all Latin
American countries except Chile and Ecuador. The 9,170km coastline and
the 50,000km navigable inland waterways provide great potentials for
water transportation which has not been well developed.
Brazil is topographically relatively flat. 40% of the land is under the
Amazon Rain Forest. Most of the arable land is found in the South, but
the process of land development for agriculture is pushing into the
Central-West and the North as well. The climate is mainly tropical and
sub-tropical, and is particularly humid and rainy in the Amazon region
and along the coast. Temperate climate is found in the south and on the
higher lands. The nation is free from earthquakes, hurricanes and
cyclones, but rainstorms, drought and frost occasionally cause
considerable damage.
Demography and Social Patterns
Population is around 155 million and growing at about 2% per year. It is
concentrated in the southern states of Minas Gerais, Sao Paulo, and
Parana. Almost 60% of the total population live on 20% of the land.(See
Table 1) 80% of the population is urban and 20% are rural dwellers. 55%
is under 20 years of age and less than 10% is over 60. The average life
expectancy is 63 years old.
The majority of Brazilians are of European or African descent. Besides
the original Portuguese settlers, other significant ethnic groups
include Africans, Germans, Italians, and Japanese. The official language
is Portuguese, but English is widely used in the business community. The
predominant religion is Roman Catholicism. There is religious freedom,
and religion is not a source of social unrest.
The general level of education requires much improvement. About 75% of
children above ten years old are considered to be literate. Around 5% of
enrolled students go on to higher education. As a result, most of the
labor force are semiskilled or unskilled. There is a shortage of
managerial, supervisory, and technical personnel.
Living Standards
The gross domestic product(GDP) per capita in 1993 was about US$3,000
per annum. There exists a wide income gap, with 1% of population
stinking rich, 20% stinking poor . 10 million families are roofless,
while the 12 million homeless peasants seek shelters in peasant
squatters in the countryside where land is so unequally distributed.
Substantial funding are needed for public housing, health care, schools,
and infrastructure. Other major social problems include violent crime
and corruption.
Resources
Brazil is rich in natural resources. It has some of the largest iron ore
deposits in the world and is now one of the biggest gold producers.
Other metals and minerals are also mined on an increasing scale.(See
Table 2) The extensive river system provides great hydroelectric
potential, as evident in the Itaipu dam project. Since the oil crisis in
the 70s, Brazil embarked upon the ProAlcohol program for alcohol fuel
manufacture from sugar cane to reduce the country s reliance on foreign
oil.
As for agriculture, Brazil is a major exporter of soybeans and orange
juice in addition to the traditional coffee and cocoa. The fishing
potential along the coastline is significant but has not been fully
exploited.(See Table 3) The natural scenery and favorable climate also
foster a prosperous tourist industry.
Political Climate and Forces
Brazil remained a Portuguese colony for more than 300 years until it
became a republic(Federative Republic of Brazil)in 1889. The latest
Constitution was promulgated in 1988, and it is still under review.
Brazil is composed of 27 states and the Federal District of Brasilia,
the capital city. The states are divided into municipalities, which are
further divided into districts. The federal government consists of three
branches: the executive, the legislature, and the judiciary.
The executive branch is headed by the President under whom are several
executive departments and independent regulatory agencies. The appointed
heads of the executive departments form the Cabinet. The legislative
branch, the Congress is made up of the elected Senate and the House of
Representatives. The judicial branch consists of a system of federal,
state, and local courts throughout the country, headed by the Supreme
Court.
There are many political parties, but ideologies are not well developed
as a democratic system returned only in 1985. Parties normally represent
specific economic groups and interests within the country.
After the industrialization resulting in fierce inflation and foreign
debt, Brazil went through a period of military autocratic regime through
1964 to 1989, until the first popularly elected president since 1960,
Fernado Collor de Mello. Although the chance of the military having a
coup is slim, they still remain a strong political force.
President Collor had significant support and vowed on reform on the much
needed economic policy. He planned to lower tariffs, control inflation,
promote free trade, and reduce the over bloated public sector. However,
he resigned in 1992 for charges of corruption. His successor, former
vice-president Itamar Franco was seen as indecisive in economic matters.
He chose to make increasing growth as his first priority instead of
reducing inflation. Despite of a already huge deficit, he tried to
stimulate growth by increasing government spending.
The current president, Fernardo Henrique Cardoso was Franco s finance
minister. He pushed through a stabilization program which included
significant economic liberalization and income tax increase. He managed
to lower inflation and federal deficit by introducing the Real Plan.
Now, he is pushing the Constitution review which vows to privatize
state-run monopolies and redistribute tax revenues.
Luis Inacio Da Silva(Lula), leader of the Workers Party(PT) was the
second runner-up in the two most recent presidential elections. His
socialist philosophy stresses social justice, restraints on market
capitalism, limits to integration with the world economy, debt relief,
and a larger state role. He represents the left wing of the Brazilian
politics which is growing in importance. Meanwhile, pressed by the
public outcry for better public services, President Cardoso announced
that of his $500 billion planned spending for 1996-99, two-thirds would
be embarked for social services such as education and housing. However,
Mr. Cardoso disappointed western observers by allocating two-thirds of
the social spending to welfare payments.
Since 71% of the population is Roman Catholic, the Brazilian Church has
traditionally had great influence in the political scene. In recent
years, Vatican has strengthened controls over the Church, making it more
conservative. However, the Church still remains a left-of-center social
action wing which excises influence on voting results. The Brazilian
Church is closely related to the poorer and express sympathies for the
PT.
With the return of democratic election, the recent political turmoil
seems to be ended. However, President Cardoso would still have to face
an over represented Congress from the poorer northern regions, and one
who greatly hinders the progress of the Constitution Amendments on
behalf of their protùgùs-local business and powerful. However, given
the first-year success of the real, President Cardoso should have more
power in advancing his economic reform.
Economic Growth
Brazil is the tenth largest economy in the world. Its economy grew
considerably from the mid-1960s to the end of the 1970s. However, during
the 1980s, economic performance faltered; macro-economic instability,
high inflation, and increased indebtedness characterized the decade.(See
Table 4) Under the recent economic reform, growth has been restored and
inflation has been reduced.(See Table 5) The major challenges facing
Brazil now is to maintain growth and control inflation, .
National Values and Ideology
People
Brazil is a very mixed and culturally diverse country. Brazilians are
viewed as passionate, open, and patriotic especially when it comes to
soccer in the eyes of the western world. Throughout various stages of
the history, such as the struggle for independence, for the Republic,
and the recent parade against violence in Rio de Janeiro, , the ideas of
liberation and optimism are always there in the background. However,
they are also conservative especially when related to religion.
Like other cultures in the tropical, Brazilians are leisure oriented.
The working day is normally eight hours, Monday to Friday. Besides
statutory holidays, the annual Carnival causes a standstill to all
businesses Monday through Wednesday. Recreation activities are mainly
outdoors, taking advantage of the tropical climate.
Society
Though under a democratic system, the society is still highly stratified
with a small group of business elite and landowners controlling the
direction of major policies. The Congress is dominated by whites. A
century after the abolition of slavery, blacks lack adequate political
representation, education, and housing.
The basic unit of society differs among different regions. Individualism
dominates in the highly industrialized South where people enjoy a
greater social mobility. In the rural northern regions, however,
fazenda-traditional large agricultural producing unit is the basic
social system. It is characterized by the dualistic system, with the
landlords at the top and everyone else at the bottom. In the traditional
agriculture based society, powerful fazendeiro tended to extend their
power into the political system in order to control government policies.
This is why the present government is facing large resistance on land
reform from the North. The hierarchical relationship is also closely
linked to clientelism in which superiors grant certain favors to
inferiors, thereby creating indebtedness and moral obligations while
securing a steady supply of labor or scarce skills. While in urban
contexts with high rates of unemployment, job opportunities are provided
in exchange for loyalty and backing in elections. Such concept of
extended family is the foundation of human relationship in Brazil.
National Strategy
Institutional Framework
The Executive holds much of the responsibility for formulating and
implementing trade and industrial policies. The present government has
eliminated and simplified many regulations dealing with specific trade
and tax concessions that used to be complicated. The complex investment
code has also been simplified and liberalized, though a few constraints
still remain.
The main economy agency is the Ministry of Economy, Finance, and
Planning(MEFP) headed by Pedro Malan. Under it the principal business
regulatory agencies include: BACEN-Central Bank(monetary policy, foreign
exchange controls, control of foreign capitals and profit remittances,
regulation of banks and financial institutions), CVM-Securities
Commission(securities markets and listed companies), CADE-Administrative
Council for Economic Defense(monopoly, cartel, antitrust monitoring),
INPI-National Institute of Industrial Property(technological
development), CDI-Industrial Development Council(industrial development,
granting of fiscal incentives), and DECEX-Foreign Trade
Department(foreign trade, control of export and import licenses).
In the formulation of economic policies, the government maintains
contacts with the private sector which may contribute in the process
through participating in sectoral chambers and special committees. Also,
reviews of policies are sometimes provided by research institute.
Economic Policy and Challenges
Until the recent reforms, the economy was subject to extensive
regulation which inhibited the operations of a competitive market
economy. Since 1990, Brazil has undertaken a major liberalization effort
concentrating on trade liberalization, deregulation, and privatization.
The current economy is basically one of free enterprise, but there is
still considerable state and semi-state participation in various
strategic sectors. The National Privatization Program was enacted a few
years ago to privatize many formerly state-run enterprises, most notably
the steel and petro-chemical industries. In July 1995, the lower house
of Congress has accepted the Constitutional Amendments that will open
oil, mining, electric power, and telecoms to private and foreign
investment.
One of the largest successes of the recent reform is the real, Brazil s
latest currency. Introduced to deindex prices and to lower inflation,
the real and accompanying measures have brought fierce growth and a
flood of new investment: 12 multinationals alone are planning to spend
$8 billion by 2000. Most significantly, inflation has fallen, from 3000%
in 1989 to 30% in 95. However, the strength of the currency encouraged
imports and Brazil is facing a trade deficit: $3.2 billion in 1995. The
government responded by devaluation, import curbs, tariffs, and quotas
on car imports.
Another problem is the coming back of inflation. However, inflation
seems to be built in the system characterized by private greed, lack and
mismanagement of public finance and enterprise. Urgent reforms are
needed in the following:
ï‚· the rusty and unwieldy tax system
ï‚· collection and distribution of tax revenues-empowerment of the
federal redistribution of public responsibilities between the federal
and the states
ï‚· reduction of foreign debt
ï‚· ending the job-for-life security of public servants
ï‚· replace poorly run state pension program with private project
ï‚· privatize and monitor estado(state) banks, stop the chaotic and
unsupervised lending to the states
ï‚· open joint ventures or private investment in the remaining
state-run enterprises
ï‚· remove restriction on foreign ownership
General Trade Pattern
Natural resources and agriculture have been the traditional mainstay of
the Brazilian economy, backed up by abundant human resources. This is
mainly a result of the colonial monarchy for which the infrastructure
was built to provide resources for the mother country s industries.
Since the 1960s, however, emphasis has been shifted to industrial
development financed mainly by international loans. As a result, exports
today reflect a much more balanced mix of commodities and manufactured
goods.(See Table 6)
Following the debt crisis of 1982, the servicing of Brazil s foreign
debt required the creation of large trade surpluses. This was achieved
by import contraction. Between 1982 and 1990 the value of imports fell
from 7% to 4% of GDP.(See Table 4) With the lowering of trade barriers,
the profile is changing. A free trade zone was also set up in Manaus in
the North to attract business to the Amazon.
Leading trading partners are the European Communities, the United
States, Japan, and Argentina. During the past decade, the direction of
exports has shifted towards the United States and developing countries,
particularly in East Asia. The share of Latin American countries has
declined from 18% to around 12%, reflecting unstable economic conditions
in those markets.(See Table 7) Imports are also mainly from the United
States and Europe. Within Latin America, MERCOSUL countries and Chile
are the main suppliers.(See Table 8)
Brazil is a member of the Latin American Integration Association(LAIA),
and a founding member of the General Agreement on Tariffs and
Trade(GATT). Special tariff preferences are granted to imports from
members of the LAIA and the Global System of Trade Preferences among
developing countries(GSTP). It is also a member of the Southern Common
Market(MERCOSUL), an agreement among Brazil, Argentina, Paraguay, and
Uruguay aiming to gradually eliminate all tariffs in 1995. There is also
a Brazil-Argentina bilateral agreement that would increase trade between
the two nations. The success of these regional agreements may increase
the chance of a future common external tariff.
Foreign Investment
The Constitution establishes that foreign investments should be in the
national interest, and it is welcome to the extent that it represents a
long-term commitment to the economic development. Areas particularly
favored by the local include development of agriculture, technology,
labour-intensive industries, and manufacture of products that are
currently imported and those that will increase exports. Foreign
investors may also participate in the National Privatization Program by
converting Brazilian foreign debt securities, or by subscribing to the
privatization funds.
Although there are no federal tax incentives to attract foreign capital,
many states and local government offer tax concessions especially in the
poorer Northeast and Amazon regions. Except for the above tax
incentives, all corporations are subject to 26% corporation income tax.
There is a strong control over foreign currency transaction which is
monitored by the National Monetary Council. All foreign currency loans
have to be approved by the Central Bank. When Brazil is short of foreign
exchange, the Central Bank centralizes all foreign currency repatriation
and remittance requests, and releases foreign currency when it becomes
available. Therefore delays occur, though the Bank pay interest
compensations.
Foreign ownership is restricted in certain industries viewed as
strategically important. These include communications, aviation,
defense, classified government contracts, coastal and freshwater
shipping, financial institutions, and privatized companies. Other than
these, foreign firms are generally allowed to have 100% ownership. Under
the Constitution, national capital companies may also receive temporary
market protection or benefits in activities considered to be important
or national development. There is limitation on rural land but no
restriction on ownership of urban land and buildings.
Security markets are available with the principal stock exchanges in Sao
Paulo and Rio de Janeiro. All public issues of securities have to be
registered with the Securities Commission(CVM) The process of
registration can be very time-consuming. Banking and financing business
are regulated by the Central Bank. Major banks in the private sector
have been organized into financial conglomerates, and are able to offer
full range of financial services through subsidiary and associated
companies. A point to note is that Brazil is not an international
financial center and offshore banking, trust, and financial services are
not allowed.
Imports have been generally subject to high tariffs but are starting to
fall. The maximum import duty rate would be reduced to 40% by the end of
1994, and the modal rate was projected at 20%. Import procedures were
also deregulated.
Besides the 26% corporate tax, a 15% tax is also charged on dividends.
Although a corporation can be wholly foreign-owned, participation of
local capital is favored by authorities. The director of the corporation
must hold a permanent visa and be domiciled in Brazil, though
nationality is not a restriction.
The labor force is approximately 62 million, or 41% of the population.
Women comprise 35% of the total, and this percentage is projected to
increase. All employers, with few exceptions are required to employ
Brazilians in the proportion of at least two-thirds of their total
personnel as regards both number and total remuneration. There is a
minimum wage requirement and labor unions have become more active
especially after the national two day strike in 1989.
Patent and trademark laws are available on a federal level.
Environmental awareness has increased due to international pressure,
especially from the US. This has restricted the exploitation of the
tropical rain forest.
The infrastructure is underdeveloped. There has been no major
modernization or improvement of the government-controlled railroad
system, though there are plans for some extensions. Hence road transport
dominates, but highways are not well maintained and construction of new
highways has been slow in recent years. The airline network is well
developed and mainly privately owned. Urban transportation poses
significant problems especially in major cities. The postal system is
well developed. The telecommunication system has made significant
progress, but is now lack of further investment. Telexes and electronic
mail links are widely used by business and industry.
Canadian Firms in Brazil
For Canadian businesses, Brazil offers great opportunities for its vast
consumer base, close proximity, and its similarities in language and
culture. With the current government s commitment on economic
liberalization, the investment climate is favorable.
Interested firms should be prepared to commit a medium to long term
investment subject to tight exchange control. Government policy may be
unstable. Precautions should be taken when dealing with local government
due to the cumbersome and corrupt bureaucracy. Connections with the
political scene is advisable. Also, Brazil has much more primitive
financial and industrial base, and a much lower standard of labor
productivity. Employee training would be a substantial part of
investment.
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most any product. As inflation and foreign debt under control, Brazil
might fulfill the promises it gave in the 1970s as an economic miracle
among developing countries.
Bibliography
ï‚· "Another Devaluation, Few Tremors." Business Week, (1995), 28.
ï‚· Arraes, Miguel. Brazil: The People and the Power. Middlesex:
Penguin Books Ltd., 1972.
ï‚· Doing Business in Brazil. 6th ed. USA: Price Waterhouse, 1994.
ï‚· "Happy Birthday," The Economist, v.336 (1995), 36.
ï‚· Mccluskey, Ian. "Magic Rio-ism." Time, 146, no. 24 (1995), 16.
ï‚· "Staking Claims." Time, 146, no. 25 (1995), 33.
ï‚· Roniger, Luis. Hierarchy and Trust in Modern Mexico and Brazil. New
York: Praeger, 1990.
ï‚· "Survey: Brazil," The Economist, v.335 (1995).
v.336 (1995), 39-40.
ï‚· Teixeira, A. S. "The Changing Role of Education in Brazilian
Society." In Modern Brazil, 71-95. John Saunders ed. Florida: University
of Florida Press, 1971.
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(1996), 41-42.
ï‚· Trade Policy Review: Brazil. Geneva: GATT, 1993.
ï‚· "Urban Crime: from Rio...," The Economist, v.337 (1995), 37.
ï‚· "Watch my hands," The Economist, v.337 (1995), 33-34.
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